Find out more from Matthew Mein, Event Director
Why has Glee added an additional show at Spring Fair?
Glee at Spring Fair has been introduced for a simple reason – Spring Fair is the UK’s No.1 Home and Gift Fair, so the audience is already there, ready and willing to do business. Garden centres are already attending Spring Fair, with owner/operators and gift buyers out in force. Glee’s aim is to encourage other category buyers from across the gardening spectrum to maximise their attendance at Spring Fair.
Taking place from 4th-8th February, Glee at Spring Fair will give retailers the opportunity to see new and best-selling ranges ahead of the spring season. A second edition at this time of year will give retailers an additional destination to refresh their ranges for key retail spikes and also provide garden buyers with the latest concepts and trends for 2018, helping them to direct their buying.